Client: American Society for Engineering Education | ASEE
Title: Successful Sponsorship & Partnership Campaign
The American Society for Engineering Education (ASEE) recently conducted a sponsorship and partnership campaign aimed at connecting with companies and organizations in the engineering education, education, and engineering fields.
The campaign utilized a targeted digital media strategy and social media advertising to reach the desired audience. In this case study, we will analyze the campaign’s performance and highlight key insights and optimizations.
Project Overview
Services:
PPC & Digital Advertising | SEO | Graphic Design
Specialty:
Nonprofits | Facebook Ads | Google Ads
Our Strategy
The Results
The campaign generated a total of 1,452,919 impressions and achieved an overall click-through rate (CTR) of 0.25%, surpassing the average benchmark of 0.12%.
The top-performing creatives were the Shovel, Sandwich, and Axe, with CTRs of 0.30%, 0.29%, and 0.29%.
Within the targeting method, human resources roles achieved the highest CTR of 0.30%, followed by sales/marketing roles with a CTR of 0.28%.
The campaign resulted in 3,702 site clicks and 44 conversions, yielding a conversion rate of 1.19%.
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