During the discovery process, we identified that the design of the new website was an important priority to PRISM. Based on this need, extensive planning and consideration went into making the design very visually appealing with bold colors and big beautiful imagery. Not only that, but our website design team created the sitemap with specific goals in mind for each page to keep users moving through the site and avoiding page bounces.

Among a variety of new page additions to the website were industry application pages. On PRISM’s previous website each industry and related content lived on a single page, which did not align with SEO best practices. To call more attention to the variety of PRISM’s applications, our web designers built out several industry application pages and laid down the groundwork for our SEO team to optimize the content on those pages.

Our website development team executed additions to product detail pages to include resource downloads, product specifications, model side-by-side comparisons, and recommended products. One of the most unique aspects of the PRISM website is the Quote Cart feature. Our team developed an eCommerce-like functionality that gives users the ability to request a single quote on multiple products at once. To optimize the user experience, we also integrated a LiveChat function, meeting the needs of users that are looking for quick communication with the PRISM team.