Website Design & Development
WordPress Website Design & Development
Strategic WordPress websites built to communicate clearly, perform well, support search visibility, and give your team a site it can actually manage.
Direct answer
What does Graphic Marks offer for website design and development?
Graphic Marks provides website strategy, information architecture, UX planning, visual design, WordPress development, content structure, SEO foundations, accessibility improvements, analytics setup, migration, and ongoing website support.
- Custom WordPress website design
- Website redesigns and migrations
- Information architecture and content planning
- Landing pages and campaign sites
- Accessibility and mobile usability improvements
- SEO, AEO and GEO-ready page structure
Capabilities
Website capabilities built around usability, search, and maintainability.
From information architecture through WordPress development, every part of the build should make the site clearer for visitors and easier for your team to manage.
Website Strategy & Architecture
Organize navigation, page hierarchy, audience pathways, and calls to action before visual design begins.
Custom WordPress Design
Create a flexible visual system around your brand, content, and audience instead of forcing everything into a generic template.
WordPress Development
Build responsive Gutenberg-based websites that are easier for internal teams to edit and maintain.
SEO, AEO & GEO Foundations
Use semantic structure, internal linking, metadata, schema opportunities, and clear answers so search and AI systems can understand the site.
Accessibility & UX
Improve navigation, readability, keyboard-friendly interactions, mobile usability, contrast, and content hierarchy.
Landing Pages & Campaign Sites
Create focused experiences for campaigns, fundraising, membership, events, programs, resources, and lead generation.
Website strategy
More than a website redesign.
A successful website rebuild is not just a visual refresh. It is an opportunity to clarify what your organization offers, simplify how people find information, improve search visibility, and create a better foundation for future campaigns and content.
Graphic Marks looks at how the website connects with branding, SEO, AEO, GEO, email, CRM workflows, analytics, campaigns, publications, events, and ongoing marketing. The goal is a website that supports the way your organization actually communicates and grows.
- Clearer navigation and audience pathways
- Reusable Gutenberg patterns for internal teams
- Search-friendly content and technical foundations
- Redirect planning for changed URLs
- Analytics and conversion tracking readiness
- A practical launch and ongoing support plan
How we work
From site strategy to a clean WordPress launch.
A structured rebuild protects what is already working while improving navigation, content, design, search visibility, accessibility, and long-term maintainability.
1. Discovery & Strategy
Define audiences, goals, constraints, technology, content needs, and what success should look like.
2. Information Architecture
Organize pages, navigation, calls to action, and internal links around how visitors actually use the site.
3. Design
Create a visual system that reflects the brand while improving hierarchy, readability, and usability.
4. Development
Build the approved design in WordPress using responsive, reusable Gutenberg components.
5. Content & Search
Improve headings, metadata, internal linking, direct answers, schema opportunities, and page copy.
6. Testing & Launch
Check forms, links, redirects, accessibility basics, analytics, mobile behavior, performance, and launch readiness.
Frequently asked questions
Website design, WordPress, and redesign questions.
What organizations usually want to know before rebuilding, migrating, or improving a WordPress website.
How much does a WordPress website cost?
Website pricing depends on page count, content needs, integrations, functionality, design complexity, migration requirements, and the amount of strategy involved. Graphic Marks scopes the work around the organization rather than forcing every project into the same package.
How long does a website redesign take?
Most website projects take several weeks to several months depending on site size, content readiness, approvals, integrations, and stakeholder availability.
Can Graphic Marks migrate an existing website to WordPress?
Yes. We can evaluate the existing site, determine what should be retained or improved, rebuild the information architecture, migrate content, and establish redirects for URLs that change.
Will our staff be able to update the website?
Yes. Gutenberg-based builds use reusable blocks and patterns so routine updates can be handled by internal teams without rebuilding layouts from scratch. Training and documentation can also be included.
Do you handle SEO during a website rebuild?
Yes. SEO, AEO, and GEO considerations are part of the rebuild, including structure, URLs, headings, internal linking, redirects, metadata, schema opportunities, crawlability, and content clarity.
Can you improve an existing WordPress site instead of rebuilding it?
Yes. A full rebuild is not always necessary. Graphic Marks can audit the current site and recommend targeted design, performance, SEO, content, accessibility, or usability improvements when that is the better investment.
Do you provide ongoing website support?
Yes. Ongoing support can include website updates, new landing pages, SEO, content, analytics, campaign support, and continued optimization.
Related services
Build a more connected marketing system.
Ongoing Support
Keep the site current and connected to campaigns and marketing priorities after launch.
Planning a website redesign or WordPress migration?
Share the current site, what is not working, and what the new website needs to accomplish. Graphic Marks can help define the right rebuild or improvement plan.