Free Nonprofit Resource
Turn competing nonprofit priorities into a workable marketing plan.
Use this planning checklist to connect fundraising, programs, events, awareness, content, leadership requests, and limited staff capacity into one clearer marketing system.
Built for real nonprofit capacity
Create a plan your team can actually execute.
The checklist helps you make tradeoffs, assign ownership, and keep your highest-value campaigns from getting buried under day-to-day requests.
- Marketing outcomes and priority audiences
- Campaign messages and conversion actions
- Landing pages, email, social, partners, and leadership content
- Content sources and repurposing opportunities
- Team capacity and ownership
- Budget categories and measurement
What it helps you organize
Goals + audiences
Clarify what the campaign needs to accomplish and which audiences matter most before choosing channels.
Campaign execution
Coordinate landing pages, email, social, content, partners, creative, and calls to action around one goal.
Capacity + measurement
Decide who owns the work, what can realistically be produced, and how the team will know whether it worked.
Free PDF
Get the Nonprofit Marketing Planning Checklist.
Use it for annual planning, campaign kickoffs, staff meetings, board conversations, or anytime the marketing list is bigger than the team.
Complete the form to unlock the PDF immediately. Marketing updates are optional.
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Need more marketing capacity?
Graphic Marks can support nonprofit websites, campaigns, content, search, creative, and automation as a focused project or an extension of your team.