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Graphic Marks Free Resources

Practical marketing resources for teams that need a clearer next step.

Use these free checklists, planners, and assessments to review your website, improve search visibility, organize campaigns, strengthen membership marketing, and identify useful AI workflows.

Built to be used

Less theory. More useful next steps.

Each resource is designed to help a small or midsize team make a decision, organize a conversation, or identify what deserves attention next.

Review what you have

Use the checklists to spot gaps and prioritize improvements before committing time or budget.

Plan the work

Use the planners to align goals, audiences, channels, ownership, and measurement around a real campaign.

Know when to get help

Use the results to decide what your team can handle internally and where outside support would create more value.

Choose a resource

Start with the challenge you are working on now.

Website Strategy

25-Point Website Audit Checklist

Review mobile usability, performance, SEO, content, accessibility, analytics, and conversion paths.

Search Visibility

SEO + AEO + GEO Visibility Checklist

Review technical search foundations, answer-ready content, authority signals, internal links, and measurement.

Nonprofit Marketing

Nonprofit Marketing Planning Checklist

Connect goals, audiences, campaigns, content, capacity, budget, and measurement into one workable plan.

Association Marketing

Association Membership Campaign Planner

Plan recruitment, renewal, value proposition, landing pages, email, onboarding, outreach, and measurement.

AI + Automation

AI Marketing Readiness Assessment

Score your readiness and identify practical first workflows for AI and marketing automation.

Not Sure Where to Start?

Start with the problem, not the service.

Tell us what your team is trying to improve and we can help identify the most useful next step.

Use them together

Your website, search, campaigns, content, and automation are connected.

A website audit may reveal a search problem. A membership plan may reveal a content or automation gap. These resources are designed to help you see those connections before jumping into isolated tactics.

The Graphic Marks approach

Find the friction. Build the right system. Improve what works.

Use a resource on your own, or bring the results into a conversation with us.

Need a stronger marketing system without adding more complexity?

Tell us what your team is trying to improve. We can help identify the right next step and the services that actually support it.